diff --git a/app/helpers/common_helper.rb b/app/helpers/common_helper.rb
index 3176ef629bf..78b5c8716e5 100644
--- a/app/helpers/common_helper.rb
+++ b/app/helpers/common_helper.rb
@@ -14,4 +14,10 @@ module CommonHelper
   def render_google_tag_manager_body_code
     render partial: "common/google_tag_manager_body" if SiteSetting.gtm_container_id.present?
   end
+
+  def render_adobe_analytics_tags_code
+    if SiteSetting.adobe_analytics_tags_url.present?
+      content_tag(:script, "", src: SiteSetting.adobe_analytics_tags_url, async: true)
+    end
+  end
 end
diff --git a/app/views/layouts/application.html.erb b/app/views/layouts/application.html.erb
index 29465b6de57..0412f3e85b0 100644
--- a/app/views/layouts/application.html.erb
+++ b/app/views/layouts/application.html.erb
@@ -59,6 +59,8 @@
 
     <%= render_google_tag_manager_head_code %>
     <%= render_google_universal_analytics_code %>
+    <%= render_adobe_analytics_tags_code %>
+
     <link id="manifest-link" rel="manifest" href=<%= manifest_url %> crossorigin="use-credentials">
 
     <%- if include_ios_native_app_banner? %>
diff --git a/app/views/layouts/publish.html.erb b/app/views/layouts/publish.html.erb
index c934229dc1e..64fd148b763 100644
--- a/app/views/layouts/publish.html.erb
+++ b/app/views/layouts/publish.html.erb
@@ -7,6 +7,7 @@
     <%= render partial: "common/discourse_publish_stylesheet" %>
     <%= render_google_tag_manager_head_code %>
     <%= render_google_universal_analytics_code %>
+    <%= render_adobe_analytics_tags_code %>
     <%= preload_script 'publish' %>
     <%= preload_script 'pageview' %>
   </head>
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index cd042d530a5..8ad436802cf 100644
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -2741,6 +2741,7 @@ en:
     page_loading_indicator: "Configure the loading indicator which appears during page navigations within Discourse. 'Spinner' is a full page indicator. 'Slider' shows a narrow bar at the top of the screen."
     show_user_menu_avatars: "Show user avatars in the user menu"
     about_page_hidden_groups: "Do not show members of specific groups on the /about page."
+    adobe_analytics_tags_url: "Adobe Analytics tags URL (`https://assets.adobedtm.com/...`)"
     view_raw_email_allowed_groups: "Groups which can view the raw email content of a post if it was created by an incoming email. This includes email headers and other technical information."
     errors:
       invalid_css_color: "Invalid color. Enter a color name or hex value."
diff --git a/config/site_settings.yml b/config/site_settings.yml
index 40b377239ff..ce57933fabf 100644
--- a/config/site_settings.yml
+++ b/config/site_settings.yml
@@ -423,6 +423,9 @@ basic:
   about_page_hidden_groups:
     default: ""
     type: group_list
+  adobe_analytics_tags_url:
+    default: ""
+    regex: "assets.adobedtm.com"
   extended_site_description:
     default: ""
     max: 10_000
@@ -446,6 +449,7 @@ basic:
     default: false
     hidden: true
     client: true
+
 login:
   invite_only:
     refresh: true