diff --git a/app/assets/javascripts/discourse/controllers/badges/show.js.es6 b/app/assets/javascripts/discourse/controllers/badges/show.js.es6
index fc1934a80f2..ed43f558889 100644
--- a/app/assets/javascripts/discourse/controllers/badges/show.js.es6
+++ b/app/assets/javascripts/discourse/controllers/badges/show.js.es6
@@ -48,6 +48,10 @@ export default ObjectController.extend({
 
   _showFooter: function() {
     this.set("controllers.application.showFooter", !this.get("canLoadMore"));
-  }.observes("canLoadMore")
+  }.observes("canLoadMore"),
+
+  showLongDescription: function(){
+    return window.location.search.match("long-description");
+  }.property('userBadges')
 
 });
diff --git a/app/assets/javascripts/discourse/templates/badges/show.hbs b/app/assets/javascripts/discourse/templates/badges/show.hbs
index c686df798e0..98910de9603 100644
--- a/app/assets/javascripts/discourse/templates/badges/show.hbs
+++ b/app/assets/javascripts/discourse/templates/badges/show.hbs
@@ -17,6 +17,12 @@
     </tbody>
   </table>
 
+  {{#if showLongDescription}}
+  <div class='long-description banner'>
+    {{{long_description}}}
+  </div>
+  {{/if}}
+
   {{#if userBadges}}
     <div class={{unbound layoutClass}}>
     {{#each ub in userBadges}}
diff --git a/app/assets/stylesheets/common/base/user-badges.scss b/app/assets/stylesheets/common/base/user-badges.scss
index 657aba3d2bd..3c8405def39 100644
--- a/app/assets/stylesheets/common/base/user-badges.scss
+++ b/app/assets/stylesheets/common/base/user-badges.scss
@@ -159,3 +159,8 @@ table.badges-listing {
     text-align: left;
   }
 }
+
+.long-description.banner {
+  width: 88%;
+  margin-bottom: 20px;
+}
diff --git a/app/assets/stylesheets/common/components/banner.css.scss b/app/assets/stylesheets/common/components/banner.css.scss
index 7047147b8ea..f423c7356d6 100644
--- a/app/assets/stylesheets/common/components/banner.css.scss
+++ b/app/assets/stylesheets/common/components/banner.css.scss
@@ -2,7 +2,7 @@
 // Banner
 // --------------------------------------------------
 
-#banner {
+#banner, .banner {
   padding: 10px;
   border-radius: 5px;
   background: scale-color($tertiary, $lightness: 90%);
diff --git a/app/controllers/badges_controller.rb b/app/controllers/badges_controller.rb
index 77e4a164d09..728a3dbf69f 100644
--- a/app/controllers/badges_controller.rb
+++ b/app/controllers/badges_controller.rb
@@ -17,7 +17,7 @@ class BadgesController < ApplicationController
     if current_user
       user_badges = Set.new(current_user.user_badges.select('distinct badge_id').pluck(:badge_id))
     end
-    serialized = MultiJson.dump(serialize_data(badges, BadgeIndexSerializer, root: "badges", user_badges: user_badges))
+    serialized = MultiJson.dump(serialize_data(badges, BadgeIndexSerializer, root: "badges", user_badges: user_badges, include_long_description: true))
     respond_to do |format|
       format.html do
         store_preloaded "badges", serialized
@@ -38,7 +38,7 @@ class BadgesController < ApplicationController
       end
     end
 
-    serialized = MultiJson.dump(serialize_data(badge, BadgeSerializer, root: "badge"))
+    serialized = MultiJson.dump(serialize_data(badge, BadgeSerializer, root: "badge", include_long_description: true))
     respond_to do |format|
       format.html do
         store_preloaded "badge", serialized
diff --git a/app/controllers/user_badges_controller.rb b/app/controllers/user_badges_controller.rb
index b1cf39845a2..8ab55b2e26b 100644
--- a/app/controllers/user_badges_controller.rb
+++ b/app/controllers/user_badges_controller.rb
@@ -10,7 +10,7 @@ class UserBadgesController < ApplicationController
       user_badges = user_badges.offset(offset.to_i)
     end
 
-    render_serialized(user_badges, UserBadgeSerializer, root: "user_badges")
+    render_serialized(user_badges, UserBadgeSerializer, root: "user_badges", include_long_description: true)
   end
 
   def username
diff --git a/app/serializers/badge_serializer.rb b/app/serializers/badge_serializer.rb
index 0ac048ae2d2..415404d5cd1 100644
--- a/app/serializers/badge_serializer.rb
+++ b/app/serializers/badge_serializer.rb
@@ -1,10 +1,28 @@
 class BadgeSerializer < ApplicationSerializer
   attributes :id, :name, :description, :grant_count, :allow_title,
              :multiple_grant, :icon, :image, :listable, :enabled, :badge_grouping_id,
-             :system
+             :system, :long_description
+
   has_one :badge_type
 
   def system
     object.system?
   end
+
+  def include_long_description?
+    options[:include_long_description]
+  end
+
+  def long_description
+    if object.long_description.present?
+      object.long_description
+    else
+      key = "badges.long_descriptions.#{object.name.downcase.gsub(" ", "_")}"
+      if I18n.exists?(key)
+        I18n.t(key)
+      else
+        ""
+      end
+    end
+  end
 end
diff --git a/config/locales/server.en.yml b/config/locales/server.en.yml
index f941e7f45ea..3431c329daa 100644
--- a/config/locales/server.en.yml
+++ b/config/locales/server.en.yml
@@ -2319,3 +2319,11 @@ en:
       <p>
         <code>rainbows category:parks status:open order:latest</code> will search for topics containing the word "rainbows" in the category "parks" that are not closed or archived, ordered by date of last post.
       </p>
+
+  badges:
+    long_descriptions:
+      first_flag: |
+        Flagging is critical to the health of your community. If you notice any posts that require moderator attention please
+        do not hesitate to flag. You may also use the flagging dialog to send <b>private messages</b> to users once you reach
+        trust level 1.
+
diff --git a/db/migrate/20150227043622_add_long_description_to_badges.rb b/db/migrate/20150227043622_add_long_description_to_badges.rb
new file mode 100644
index 00000000000..c89a1007c45
--- /dev/null
+++ b/db/migrate/20150227043622_add_long_description_to_badges.rb
@@ -0,0 +1,5 @@
+class AddLongDescriptionToBadges < ActiveRecord::Migration
+  def change
+    add_column :badges, :long_description, :text
+  end
+end