diff --git a/app/controllers/slugs_controller.rb b/app/controllers/slugs_controller.rb
new file mode 100644
index 00000000000..531f8ff4fd8
--- /dev/null
+++ b/app/controllers/slugs_controller.rb
@@ -0,0 +1,22 @@
+# frozen_string_literal: true
+
+class SlugsController < ApplicationController
+  requires_login
+
+  MAX_SLUG_GENERATIONS_PER_MINUTE = 20
+
+  def generate
+    params.require(:name)
+
+    raise Discourse::InvalidAccess if !current_user.has_trust_level_or_staff?(TrustLevel[4])
+
+    RateLimiter.new(
+      current_user,
+      "max-slug-generations-per-minute",
+      MAX_SLUG_GENERATIONS_PER_MINUTE,
+      1.minute,
+    ).performed!
+
+    render json: success_json.merge(slug: Slug.for(params[:name], ""))
+  end
+end
diff --git a/config/routes.rb b/config/routes.rb
index 606fffd6d50..860ab8bd18f 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -1064,6 +1064,8 @@ Discourse::Application.routes.draw do
 
     resources :associated_groups, only: %i[index], constraints: AdminConstraint.new
 
+    get "slugs/generate", to: "slugs#generate"
+
     # aliases so old API code works
     delete "admin/groups/:id/members" => "groups#remove_member", :constraints => AdminConstraint.new
     put "admin/groups/:id/members" => "groups#add_members", :constraints => AdminConstraint.new
diff --git a/plugins/chat/app/controllers/api/chat_channels_controller.rb b/plugins/chat/app/controllers/api/chat_channels_controller.rb
index f61107037ab..5d007000217 100644
--- a/plugins/chat/app/controllers/api/chat_channels_controller.rb
+++ b/plugins/chat/app/controllers/api/chat_channels_controller.rb
@@ -57,7 +57,7 @@ class Chat::Api::ChatChannelsController < Chat::Api
 
   def create
     channel_params =
-      params.require(:channel).permit(:chatable_id, :name, :description, :auto_join_users)
+      params.require(:channel).permit(:chatable_id, :name, :slug, :description, :auto_join_users)
 
     guardian.ensure_can_create_chat_channel!
     if channel_params[:name].length > SiteSetting.max_topic_title_length
@@ -81,6 +81,7 @@ class Chat::Api::ChatChannelsController < Chat::Api
     channel =
       chatable.create_chat_channel!(
         name: channel_params[:name],
+        slug: channel_params[:slug],
         description: channel_params[:description],
         user_count: 1,
         auto_join_users: auto_join_users,
diff --git a/plugins/chat/assets/javascripts/discourse/controllers/create-channel.js b/plugins/chat/assets/javascripts/discourse/controllers/create-channel.js
index 9d024369470..062a3c76648 100644
--- a/plugins/chat/assets/javascripts/discourse/controllers/create-channel.js
+++ b/plugins/chat/assets/javascripts/discourse/controllers/create-channel.js
@@ -1,4 +1,7 @@
 import { escapeExpression } from "discourse/lib/utilities";
+import { ajax } from "discourse/lib/ajax";
+import { cancel } from "@ember/runloop";
+import discourseDebounce from "discourse-common/lib/debounce";
 import Controller from "@ember/controller";
 import I18n from "I18n";
 import ModalFunctionality from "discourse/mixins/modal-functionality";
@@ -26,6 +29,8 @@ export default class CreateChannelController extends Controller.extend(
   category = null;
   categoryId = null;
   name = "";
+  slug = "";
+  autoGeneratedSlug = "";
   description = "";
   categoryPermissionsHint = null;
   autoJoinUsers = null;
@@ -51,11 +56,14 @@ export default class CreateChannelController extends Controller.extend(
   }
 
   onClose() {
+    cancel(this.generateSlugHandler);
     this.setProperties({
       categoryId: null,
       category: null,
       name: "",
       description: "",
+      slug: "",
+      autoGeneratedSlug: "",
       categoryPermissionsHint: DEFAULT_HINT,
       autoJoinWarning: "",
     });
@@ -65,6 +73,7 @@ export default class CreateChannelController extends Controller.extend(
     const data = {
       chatable_id: this.categoryId,
       name: this.name,
+      slug: this.slug || this.autoGeneratedSlug,
       description: this.description,
       auto_join_users: this.autoJoinUsers,
     };
@@ -147,17 +156,53 @@ export default class CreateChannelController extends Controller.extend(
     }
   }
 
+  // intentionally not showing AJAX error for this, we will autogenerate
+  // the slug server-side if they leave it blank
+  _generateSlug(name) {
+    ajax("/slugs/generate.json", { type: "GET", data: { name } }).then(
+      (response) => {
+        this.set("autoGeneratedSlug", response.slug);
+      }
+    );
+  }
+
+  _debouncedGenerateSlug(name) {
+    cancel(this.generateSlugHandler);
+    this._clearAutoGeneratedSlug();
+    if (!name) {
+      return;
+    }
+    this.generateSlugHandler = discourseDebounce(
+      this,
+      this._generateSlug,
+      name,
+      300
+    );
+  }
+
+  _clearAutoGeneratedSlug() {
+    this.set("autoGeneratedSlug", "");
+  }
+
   @action
   onCategoryChange(categoryId) {
     let category = categoryId
       ? this.site.categories.findBy("id", categoryId)
       : null;
     this._updatePermissionsHint(category);
+
+    const name = this.name || category?.name || "";
     this.setProperties({
       categoryId,
       category,
-      name: this.name || category?.name || "",
+      name,
     });
+    this._debouncedGenerateSlug(name);
+  }
+
+  @action
+  onNameChange(name) {
+    this._debouncedGenerateSlug(name);
   }
 
   @action
diff --git a/plugins/chat/assets/javascripts/discourse/templates/modal/create-channel.hbs b/plugins/chat/assets/javascripts/discourse/templates/modal/create-channel.hbs
index 2ed1417f4d7..c25dc4e63b6 100644
--- a/plugins/chat/assets/javascripts/discourse/templates/modal/create-channel.hbs
+++ b/plugins/chat/assets/javascripts/discourse/templates/modal/create-channel.hbs
@@ -8,6 +8,20 @@
       class="create-channel-name-input"
       @type="text"
       @value={{this.name}}
+      {{on "input" (action "onNameChange" value="target.value")}}
+    />
+  </div>
+
+  <div class="create-channel-control">
+    <label for="channel-slug" class="create-channel-label">
+      {{i18n "chat.create_channel.slug"}}
+    </label>
+    <Input
+      name="channel-slug"
+      class="create-channel-slug-input"
+      @type="text"
+      @value={{this.slug}}
+      placeholder={{this.autoGeneratedSlug}}
     />
   </div>
 
diff --git a/plugins/chat/assets/stylesheets/common/create-channel-modal.scss b/plugins/chat/assets/stylesheets/common/create-channel-modal.scss
index e2706683986..bfd8a7735ec 100644
--- a/plugins/chat/assets/stylesheets/common/create-channel-modal.scss
+++ b/plugins/chat/assets/stylesheets/common/create-channel-modal.scss
@@ -10,6 +10,7 @@
 
   .select-kit.combo-box,
   .create-channel-name-input,
+  .create-channel-slug-input,
   .create-channel-description-input,
   #choose-topic-title {
     width: 100%;
diff --git a/plugins/chat/config/locales/client.en.yml b/plugins/chat/config/locales/client.en.yml
index 6c27e8346cd..bda7d953a38 100644
--- a/plugins/chat/config/locales/client.en.yml
+++ b/plugins/chat/config/locales/client.en.yml
@@ -289,6 +289,7 @@ en:
         create: "Create channel"
         description: "Description (optional)"
         name: "Channel name"
+        slug: "Channel slug (optional)"
         title: "New channel"
         type: "Type"
         types:
diff --git a/plugins/chat/spec/requests/api/chat_channels_controller_spec.rb b/plugins/chat/spec/requests/api/chat_channels_controller_spec.rb
index fd1a3375ea0..eda1712df27 100644
--- a/plugins/chat/spec/requests/api/chat_channels_controller_spec.rb
+++ b/plugins/chat/spec/requests/api/chat_channels_controller_spec.rb
@@ -263,11 +263,22 @@ RSpec.describe Chat::Api::ChatChannelsController do
       new_channel = ChatChannel.last
 
       expect(new_channel.name).to eq(params[:channel][:name])
+      expect(new_channel.slug).to eq("channel-name")
       expect(new_channel.description).to eq(params[:channel][:description])
       expect(new_channel.chatable_type).to eq(category.class.name)
       expect(new_channel.chatable_id).to eq(category.id)
     end
 
+    it "creates a channel using the user-provided slug" do
+      new_params = params.dup
+      new_params[:channel][:slug] = "wow-so-cool"
+      post "/chat/api/channels", params: new_params
+
+      new_channel = ChatChannel.last
+
+      expect(new_channel.slug).to eq("wow-so-cool")
+    end
+
     it "creates a channel sets auto_join_users to false by default" do
       post "/chat/api/channels", params: params
 
diff --git a/plugins/chat/spec/system/create_channel_spec.rb b/plugins/chat/spec/system/create_channel_spec.rb
index a525f09371c..8cf0d19d999 100644
--- a/plugins/chat/spec/system/create_channel_spec.rb
+++ b/plugins/chat/spec/system/create_channel_spec.rb
@@ -1,35 +1,43 @@
 # frozen_string_literal: true
 
 RSpec.describe "Create channel", type: :system, js: true do
-  fab!(:current_admin_user) { Fabricate(:admin) }
   fab!(:category_1) { Fabricate(:category) }
 
   let(:chat_page) { PageObjects::Pages::Chat.new }
+  let(:channel_modal) { PageObjects::Modals::ChatChannelCreate.new }
 
-  before do
-    chat_system_bootstrap
-    sign_in(current_admin_user)
+  before { chat_system_bootstrap }
+
+  context "when user cannot create channel" do
+    fab!(:current_user) { Fabricate(:user) }
+    before { sign_in(current_user) }
+
+    it "does not show the create channel button" do
+      chat_page.visit_browse
+      expect(chat_page).not_to have_new_channel_button
+    end
   end
 
   context "when can create channel" do
+    fab!(:current_admin_user) { Fabricate(:admin) }
+    before { sign_in(current_admin_user) }
+
     context "when selecting a category" do
       it "shows access hint" do
-        visit("/chat")
-        find(".new-channel-btn").click
-        find(".category-chooser").click
-        find(".category-row[data-value=\"#{category_1.id}\"]").click
+        chat_page.visit_browse
+        chat_page.new_channel_button.click
+        channel_modal.select_category(category_1)
 
-        expect(find(".create-channel-hint")).to have_content(Group[:everyone].name)
+        expect(channel_modal).to have_create_hint(Group[:everyone].name)
       end
 
       it "does not override channel name if that was already specified" do
-        visit("/chat")
-        find(".new-channel-btn").click
-        fill_in("channel-name", with: "My Cool Channel")
-        find(".category-chooser").click
-        find(".category-row[data-value=\"#{category_1.id}\"]").click
+        chat_page.visit_browse
+        chat_page.new_channel_button.click
+        channel_modal.fill_name("My Cool Channel")
+        channel_modal.select_category(category_1)
 
-        expect(page).to have_field("channel-name", with: "My Cool Channel")
+        expect(channel_modal).to have_name_prefilled("My Cool Channel")
       end
 
       context "when category is private" do
@@ -37,12 +45,11 @@ RSpec.describe "Create channel", type: :system, js: true do
         fab!(:private_category_1) { Fabricate(:private_category, group: group_1) }
 
         it "shows access hint when selecting the category" do
-          visit("/chat")
-          find(".new-channel-btn").click
-          find(".category-chooser").click
-          find(".category-row[data-value=\"#{private_category_1.id}\"]").click
+          chat_page.visit_browse
+          chat_page.new_channel_button.click
+          channel_modal.select_category(private_category_1)
 
-          expect(find(".create-channel-hint")).to have_content(group_1.name)
+          expect(channel_modal).to have_create_hint(group_1.name)
         end
 
         context "when category is a child" do
@@ -52,12 +59,11 @@ RSpec.describe "Create channel", type: :system, js: true do
           end
 
           it "shows access hint when selecting the category" do
-            visit("/chat")
-            find(".new-channel-btn").click
-            find(".category-chooser").click
-            find(".category-row[data-value=\"#{child_category.id}\"]").click
+            chat_page.visit_browse
+            chat_page.new_channel_button.click
+            channel_modal.select_category(child_category)
 
-            expect(find(".create-channel-hint")).to have_content(group_2.name)
+            expect(channel_modal).to have_create_hint(group_2.name)
           end
         end
       end
@@ -72,45 +78,91 @@ RSpec.describe "Create channel", type: :system, js: true do
       fab!(:private_category_1) { Fabricate(:private_category, group: group_1) }
 
       it "escapes the group name" do
-        visit("/chat")
-        find(".new-channel-btn").click
-        find(".category-chooser").click
-        find(".category-row[data-value=\"#{private_category_1.id}\"]").click
+        chat_page.visit_browse
+        chat_page.new_channel_button.click
+        channel_modal.select_category(private_category_1)
 
-        expect(find(".create-channel-hint")["innerHTML"].strip).to include(
+        expect(channel_modal.create_channel_hint["innerHTML"].strip).to include(
           "&lt;script&gt;e&lt;/script&gt;",
         )
       end
     end
 
+    it "autogenerates slug from name and changes slug placeholder" do
+      chat_page.visit_browse
+      chat_page.new_channel_button.click
+      name = "Cats & Dogs"
+      channel_modal.select_category(category_1)
+      channel_modal.fill_name(name)
+      channel_modal.fill_description("All kind of cute cats")
+
+      wait_for_attribute(channel_modal.slug_input, :placeholder, "cats-dogs")
+
+      channel_modal.click_primary_button
+
+      expect(page).to have_content(name)
+      created_channel = ChatChannel.find_by(chatable_id: category_1.id)
+      expect(created_channel.slug).to eq("cats-dogs")
+      expect(page).to have_current_path(chat.channel_path(created_channel.id, created_channel.slug))
+    end
+
+    it "allows the user to set a slug independently of name" do
+      chat_page.visit_browse
+      chat_page.new_channel_button.click
+      name = "Cats & Dogs"
+      channel_modal.select_category(category_1)
+      channel_modal.fill_name(name)
+      channel_modal.fill_description("All kind of cute cats")
+      channel_modal.fill_slug("pets-everywhere")
+      channel_modal.click_primary_button
+
+      expect(page).to have_content(name)
+      created_channel = ChatChannel.find_by(chatable_id: category_1.id)
+      expect(created_channel.slug).to eq("pets-everywhere")
+      expect(page).to have_current_path(chat.channel_path(created_channel.id, created_channel.slug))
+    end
+
     context "when saving" do
       context "when error" do
         it "displays the error" do
           existing_channel = Fabricate(:chat_channel)
-          visit("/chat")
-          find(".new-channel-btn").click
-          find(".category-chooser").click
-          find(".category-row[data-value=\"#{existing_channel.chatable_id}\"]").click
-          fill_in("channel-name", with: existing_channel.name)
-          find(".create-channel-modal .create").click
+          chat_page.visit_browse
+          chat_page.new_channel_button.click
+          channel_modal.select_category(existing_channel.chatable)
+          channel_modal.fill_name(existing_channel.name)
+          channel_modal.click_primary_button
 
           expect(page).to have_content(I18n.t("chat.errors.channel_exists_for_category"))
         end
       end
 
+      context "when slug is already being used" do
+        it "displays the error" do
+          Fabricate(:chat_channel, slug: "pets-everywhere")
+          chat_page.visit_browse
+          chat_page.new_channel_button.click
+          channel_modal.select_category(category_1)
+          channel_modal.fill_name("Testing")
+          channel_modal.fill_slug("pets-everywhere")
+          channel_modal.click_primary_button
+
+          expect(page).to have_content(
+            "Slug " + I18n.t("chat.category_channel.errors.is_already_in_use"),
+          )
+        end
+      end
+
       context "when successful" do
         it "redirects to created channel" do
-          visit("/chat")
-          find(".new-channel-btn").click
-          name = "Cats"
-          find(".category-chooser").click
-          find(".category-row[data-value=\"#{category_1.id}\"]").click
-          expect(page).to have_field("channel-name", with: category_1.name)
-          fill_in("channel-name", with: name)
-          fill_in("channel-description", with: "All kind of cute cats")
-          find(".create-channel-modal .create").click
+          chat_page.visit_browse
+          chat_page.new_channel_button.click
+          channel_modal.select_category(category_1)
+          expect(channel_modal).to have_name_prefilled(category_1.name)
 
-          expect(page).to have_content(name)
+          channel_modal.fill_description("All kind of cute cats")
+          channel_modal.click_primary_button
+
+          expect(page).to have_content(category_1.name)
           created_channel = ChatChannel.find_by(chatable_id: category_1.id)
           expect(page).to have_current_path(
             chat.channel_path(created_channel.id, created_channel.slug),
diff --git a/plugins/chat/spec/system/page_objects/chat/chat.rb b/plugins/chat/spec/system/page_objects/chat/chat.rb
index 38e341e46d2..0ceceb7373f 100644
--- a/plugins/chat/spec/system/page_objects/chat/chat.rb
+++ b/plugins/chat/spec/system/page_objects/chat/chat.rb
@@ -51,6 +51,14 @@ module PageObjects
         container.has_content?(message.message)
         container.has_content?(message.user.username)
       end
+
+      def new_channel_button
+        find(".new-channel-btn")
+      end
+
+      def has_new_channel_button?
+        has_css?(".new-channel-btn")
+      end
     end
   end
 end
diff --git a/plugins/chat/spec/system/page_objects/modals/chat_channel_create.rb b/plugins/chat/spec/system/page_objects/modals/chat_channel_create.rb
new file mode 100644
index 00000000000..41788b203d7
--- /dev/null
+++ b/plugins/chat/spec/system/page_objects/modals/chat_channel_create.rb
@@ -0,0 +1,40 @@
+# frozen_string_literal: true
+
+module PageObjects
+  module Modals
+    class ChatChannelCreate < PageObjects::Modals::Base
+      def select_category(category)
+        find(".category-chooser").click
+        find(".category-row[data-value=\"#{category.id}\"]").click
+      end
+
+      def create_channel_hint
+        find(".create-channel-hint")
+      end
+
+      def slug_input
+        find(".create-channel-slug-input")
+      end
+
+      def has_create_hint?(content)
+        create_channel_hint.has_content?(content)
+      end
+
+      def fill_name(name)
+        fill_in("channel-name", with: name)
+      end
+
+      def fill_slug(slug)
+        fill_in("channel-slug", with: slug)
+      end
+
+      def fill_description(description)
+        fill_in("channel-description", with: description)
+      end
+
+      def has_name_prefilled?(name)
+        has_field?("channel-name", with: name)
+      end
+    end
+  end
+end
diff --git a/spec/requests/slugs_controller_spec.rb b/spec/requests/slugs_controller_spec.rb
new file mode 100644
index 00000000000..ec56d73a479
--- /dev/null
+++ b/spec/requests/slugs_controller_spec.rb
@@ -0,0 +1,61 @@
+# frozen_string_literal: true
+
+RSpec.describe SlugsController do
+  fab!(:current_user) { Fabricate(:user, trust_level: TrustLevel[4]) }
+
+  describe "#generate" do
+    let(:name) { "Arts & Media" }
+
+    context "when user not logged in" do
+      it "returns a 403 error" do
+        get "/slugs/generate.json?name=#{name}"
+        expect(response.status).to eq(403)
+      end
+    end
+
+    context "when user is logged in" do
+      before { sign_in(current_user) }
+
+      it "generates a slug from the name" do
+        get "/slugs/generate.json", params: { name: name }
+        expect(response.status).to eq(200)
+        expect(response.parsed_body["slug"]).to eq(Slug.for(name, ""))
+      end
+
+      it "rate limits" do
+        RateLimiter.enable
+
+        stub_const(SlugsController, "MAX_SLUG_GENERATIONS_PER_MINUTE", 1) do
+          get "/slugs/generate.json?name=#{name}"
+          get "/slugs/generate.json?name=#{name}"
+        end
+
+        expect(response.status).to eq(429)
+      end
+
+      it "requires name" do
+        get "/slugs/generate.json"
+        expect(response.status).to eq(400)
+      end
+
+      context "when user is not TL4 or higher" do
+        before { current_user.change_trust_level!(1) }
+
+        it "returns a 403 error" do
+          get "/slugs/generate.json?name=#{name}"
+          expect(response.status).to eq(403)
+        end
+      end
+
+      context "when user is admin" do
+        fab!(:current_user) { Fabricate(:admin) }
+
+        it "generates a slug from the name" do
+          get "/slugs/generate.json", params: { name: name }
+          expect(response.status).to eq(200)
+          expect(response.parsed_body["slug"]).to eq(Slug.for(name, ""))
+        end
+      end
+    end
+  end
+end
diff --git a/spec/support/system_helpers.rb b/spec/support/system_helpers.rb
index 7813ec137e6..028483bf886 100644
--- a/spec/support/system_helpers.rb
+++ b/spec/support/system_helpers.rb
@@ -39,6 +39,18 @@ module SystemHelpers
     retry
   end
 
+  def wait_for_attribute(
+    element,
+    attribute,
+    value,
+    timeout: Capybara.default_max_wait_time,
+    frequency: 0.01
+  )
+    try_until_success(timeout: timeout, frequency: frequency) do
+      expect(element[attribute.to_sym]).to eq(value)
+    end
+  end
+
   def resize_window(width: nil, height: nil)
     original_size = page.driver.browser.manage.window.size
     page.driver.browser.manage.window.resize_to(
diff --git a/spec/system/page_objects/modals/base.rb b/spec/system/page_objects/modals/base.rb
index 7bad184882c..5d8e68996fa 100644
--- a/spec/system/page_objects/modals/base.rb
+++ b/spec/system/page_objects/modals/base.rb
@@ -17,6 +17,10 @@ module PageObjects
       def click_outside
         find(".modal-outer-container").click(x: 0, y: 0)
       end
+
+      def click_primary_button
+        find(".modal-footer .btn-primary").click
+      end
     end
   end
 end